We make life easier for craftsmen

Two pillars – one bridge

Aluca’s transformation is based on two strategic pillars: human resources development and corporate strategy. Both are linked by consistent implementation on the shop floor, the heart of the company. Leadership programs, structured personnel development, and clear leadership principles provide orientation and promote personal responsibility. At the same time, the application of Hoshin Kanri at the strategic level ensures clear goals and continuous alignment.

A key success factor is the close collaboration with Staufen. Together, they developed a transformation concept with clear responsibilities, measurable goals, and targeted leadership coaching.

Digitalization as an accelerator

As part of this transformation process, Aluca has fundamentally redesigned its processes: digital, efficient, and customer-focused. From order receipt to delivery, the company began digitizing processes, modernizing work equipment, and reorganizing sales structures.

Customer service has been significantly simplified thanks to the modular design of the interior fittings and follows clear standardization. Individual configurations can be created from an extensive product kit with recurring elements such as shelving systems or partition walls. This accelerates the sales process, ensures error-free execution, and is optimally managed, including sales funnels and growth metrics.

This agile approach is supported by the reorganization of production and ensures greater transparency. A key tool is the digital configurator. It translates customer needs into precise product specifications and significantly reduces complexity. “Thanks to the digital configurators, our sales department is faster, more efficient, and at the same time, of higher quality,” explains Managing Director Straß.

Lean not only increases transparency but also gives employees more responsibility and freedom for innovation. Instead of traditional hierarchies, Aluca relies on leadership through comprehensive process understanding. Thirty-four employees received targeted training in process optimization. Staufen is supporting this cultural change with coaching, much to Straß’s satisfaction: “When I see how individual employees have developed, it shows me that we’re on the right track.”

Innovation begins with the customer

The jointly developed shopfloor cascade strengthens Hancho’s management level and further optimizes communication, quality, and speed. Furthermore, product development at Aluca is even more focused on the perspective of the buyer and daily user.

“With Aluca, we want to be the process and solution partner for tradespeople and service technicians, and make this tangible right from the sales perspective,” emphasizes Straß.

The patented MetaConnect system exemplifies how this consistent customer focus pays off. It integrates various case and tool systems that tradespeople typically use in parallel – a practical solution for a specific problem.

“We address our customers’ everyday work, not just their orders,” says Frédéric Straß.

Batch size 1 – series quality individually

What was previously difficult to imagine is now reality at Aluca: customized products in batch sizes of one, manufactured according to the principles of series production. This is made possible by the combination of digitalization and modularization. Standardized modules, flexible processes, and intelligent product design enable customized solutions at competitive costs.

According to Straß, Aluca thinks beyond production: “Our motto ‘Ease your Work’ is more than just a slogan. We want to simplify and improve our customers’ work processes, as well as our own. We achieve this by being a quality leader, not only in our products, but also in our processes.”

The choice of aluminum as a material reflects this approach: Lightweight in construction, easy to handle, easy to use – this principle permeates the entire company.